Ten, fractional commercial creative director in London

Christen Brown, known as Ten, in a black beanie, clear glasses and bomber jacket, hand on chin

Fractional Commercial
Creative Director

Creative leadership that sells.

London, working worldwide

  • Creative leadership
  • Brand identity
  • Creative direction
  • Creative strategy
  • Campaigns
  • Partnerships
  • Copywriting
  • Pitch and new business

Senior creative leadership for brands, rights holders and agencies, without the full-time hire. I sharpen the brand and set the direction. Winning the pitches, partners and customers is what follows.

Close to a decade across esports, travel and leisure, logistics, retail and e-commerce, tech, business services and automotive. Based in London, working worldwide.

About TenBackground and selected outcomes

What I do

Leadership and brand first. Everything else gets easier.

Creative leadership

A senior creative lead inside your team. I set the direction, review the work and raise the standard across in-house teams, agencies and freelancers.

Brand and identity

Positioning, identity and tone of voice for new ventures, and for brands that have outgrown their look. Clear, consistent and easy to sell.

Campaigns

Campaign ideas, art direction and copy that hold together across social, broadcast and live events.

Sponsorship and partnerships

Concepts, activations and partner decks that show a sponsor exactly what they get, and why it is worth paying for.

Pitch and new business

Where it all pays off. I shape the strategy and story for pitches, tenders and proposals, and the deck that carries it into the room.

Brands I've worked with

A small selection, from agency and in-house roles.

  • DHL
  • BMW
  • Adecco Group
  • Virgin Atlantic
  • MADE.com
  • Manchester United FC

Ways to work together

Senior creative when you need it, sized to the job.

Fractional
Retainer

Set days each month

Your senior creative lead on a regular rhythm. Direction, reviews and a steady hand on everything that goes out.

Project
Based

Fixed scope and fee

A defined piece of work with a clear finish line. A brand refresh, a new identity or a campaign concept.

Pitch
Sprint

Weeks, not months

One pitch, tender or proposal, shaped end to end. Strategy, narrative and design, ready for the room.

Not sure which fits? Tell me what you need and we will work it out.

Got a brief?

A brand that needs direction, a team that needs a lead, or a pitch on the horizon. Tell me what you're working on and when you need it.

Email me

Christen Brown in a black coat and grey hoodie, standing by a lit glass building at dusk

Call me Ten

I'm Christen Brown, a commercial creative with close to a decade in creative direction, brand design, campaign strategy and copywriting.

Today I lead commercial creative in global esports, owning creative strategy and design across partnerships and new business. Before that I worked agency-side and in-house across travel and leisure, logistics, retail and e-commerce, tech, business services and automotive.

Through tens.studio I bring that to teams who need senior creative thinking without adding a full-time head.

Experience
Close to a decade
Based
London, working worldwide
Sectors
Esports, travel and leisure, logistics, retail and e-commerce, tech, business services, automotive
Trained in
Product design

Selected outcomes

  • Originated a destination strategy that became a core business line and led to a new production studio.
  • Creative on high-value sponsorship wins with global brands.
  • Sole creative lead on a commercial team, owning creative strategy, brand and design end to end.
Email me